Straight Talk, Big Profits!: 4 Keys to Unlock Your Business Potential- Greg Crabtree

Take the mystery out of small business finance with this no-frills guide to understanding the numbers that will guide your business out of any financial black hole. Author Greg Crabtree, a successful accountant, small business advisor, and popular presenter, shows you how to use your firm’s key financial indicators as a basis for smart business decisions as you grow your firm from startup to $5 million (and, more!) in annual revenue. In this fascinating book you’ll discover:
· Why your numbers are lying to you (and why you are the cause!)

· How labor productivity is the key to profitability and simplifying human resource decisions

· Why the amount of tax you pay is your #1 key performance indicator

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